Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.
Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation