For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
The Global Alliance for Responsible Media (GARM) has issued a release with suggestions to help brands navigate brand suitability during this time of war.