In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Meta Releases Brand Suitability Controls Based on GARM Framework
by Brand Safety Institute on Mar 31, 2023 3:37:33 PM
Today Meta began rolling out their new brand suitability inventory filters and their third-party verification solution...
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM
GARM Issues Release to Help Brands Navigate Brand Suitability in Time of War
by Brand Safety Institute on Mar 10, 2022 5:08:30 PM
With misinformation playing a big role in the the war in Ukraine, digital-media businesses worldwide are wrestling with how...
GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands
by Brand Safety Institute on Sep 24, 2021 3:44:05 PM