Brand Safety Institute Blog

Brand Safety Tools Expand for a New Era

by Victor Mills on Aug 30, 2024 8:45:00 AM

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities...

Enhancing the Balance Between DE&I and AI in Digital Advertising

by Victor Mills on Aug 11, 2023 9:00:00 AM

The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.

Two Brand Safety Takeaways from 2022 AdMonsters Ops Event

by Brand Safety Institute on Jun 9, 2022 5:00:00 AM

Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.

Another Take in the Debate over Advertising on News

by Brand Safety Institute on Mar 16, 2022 1:01:39 PM

Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

Media Quality, Social Responsibility, and the Evolution of Brand Safety

by Brand Safety Institute on Aug 11, 2021 6:55:54 PM

One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...