Explore how AI tools are transforming brand safety in advertising, emphasizing the need for disciplined testing, transparency, and advanced suitability controls to mitigate risks and maximize opportunities.
In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...
As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...
Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
BSI and TAG have developed a training module for TAG's Keyword Exclusion List Toolset (KELT).
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...