In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...

Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

Let's get specific

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.