Brand Safety Institute Blog

by Brand Safety Institute on Jun 26, 2020 6:30:06 PM

Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...

by Brand Safety Institute on Apr 2, 2020 11:21:13 AM

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

by Jeremy Spitzberg on Jan 31, 2020 9:26:45 AM

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

by Jeremy Spitzberg on Nov 25, 2019 8:25:03 PM

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...

by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.

by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...

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