Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...
YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...
The keyword blocking debate has heated-up, but has been short on specifics. Until now.
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...