Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...
Local News Advertising Inclusion List: Impact and Improvement
by Scott Cunningham on Aug 12, 2020 7:44:51 AM
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
Brands, Safety, and Responsibility
by Brand Safety Institute on Jun 26, 2020 6:30:06 PM
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
Don't let brand safety turn a pandemic into a publishing crisis
by Brand Safety Institute on Apr 2, 2020 11:21:13 AM
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...
Top advertisers still funding disinformation and conspiracy theories
by Jeremy Spitzberg on Jan 31, 2020 9:26:45 AM
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...
YouTube tests advertisers notions of brand suitability
by Jeremy Spitzberg on Nov 25, 2019 8:25:03 PM
YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...
CHEQ checks in on the block list backlash
by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM
Let's get specific
by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM
The keyword blocking debate has heated-up, but has been short on specifics. Until now.
Advertisers are abandoning news, but should they?
by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...