Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.

American Hustle

by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM

The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices...

Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...

Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message -...

When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.

Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.