Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...

Brand Safety Bingo

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.

American Hustle

by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM

The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...

Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...