Brand Safety Institute Blog

by Victor Z Glenn on Nov 10, 2023 8:30:00 AM

The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...

by Louis Jones on Jan 12, 2023 10:17:59 AM

Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...

by Brand Safety Institute on Apr 4, 2022 3:17:16 PM

Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

by Victor Z Glenn on Dec 15, 2021 10:30:00 AM

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

by Brand Safety Institute on Nov 16, 2020 7:45:00 AM

Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...

by Brand Safety Institute on Nov 9, 2020 9:44:34 AM

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

by Jeremy Spitzberg on Aug 7, 2019 5:23:14 PM

Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.

by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM

The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...

by Jeremy Spitzberg on Jul 31, 2019 7:46:01 PM

Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

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