Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
The Fight Continues: Microsoft Removed 3 Billion Ads in 2021
by Brand Safety Institute on Apr 4, 2022 3:17:16 PM
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
Brand Safety Bingo
by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM
Get your cards ready.
Advertisers biggest challenge: brand safety
by Jeremy Spitzberg on Aug 7, 2019 5:23:14 PM
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
American Hustle
by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM
The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...
Unilever needs you for their marketing team
by Jeremy Spitzberg on Jul 31, 2019 7:46:01 PM
Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
Tech is failing brand safety
by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...