The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
Recent Posts
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Mills on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Mills on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Mills on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Mills on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Mills on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
Navigating Multi-Media Channels in a Brand Safe Manner
by Victor Mills on Oct 6, 2023 9:00:00 AM
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Gone are the days when...
The Power of Influence and Changing Marketing Trends
by Victor Mills on Sep 15, 2023 9:00:00 AM
Just when you think your celebrity endorsed social campaign is ready to debut, suddenly, you have to put on the brakes and...
Will AI Drive the Next Wave of Social Platform Popularity?
by Victor Mills on Sep 8, 2023 9:00:00 AM
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
So what does Cloud Computing have to do with Gaming? Almost everything.
by Victor Mills on Sep 1, 2023 9:00:00 AM
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
