Brand Safety Institute Blog

Victor Mills

Will AI Drive the Next Wave of Social Platform Popularity?

by Victor Mills on Sep 8, 2023 9:00:00 AM

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...

So what does Cloud Computing have to do with Gaming? Almost everything.

by Victor Mills on Sep 1, 2023 9:00:00 AM

So what does Cloud Computing have to do with Gaming? Almost everything.

Responsibly Fostering Regulation in Gaming and Live-Streaming

by Victor Mills on Aug 25, 2023 9:00:00 AM

The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.

Evolution in Digital Advertising for Live and Streaming Content

by Victor Mills on Aug 18, 2023 9:00:00 AM

The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.

Enhancing the Balance Between DE&I and AI in Digital Advertising

by Victor Mills on Aug 11, 2023 9:00:00 AM

The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.

Managing a New World of Advertising While Learning About It

by Victor Mills on Aug 4, 2023 9:00:00 AM

Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...

Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments

by Victor Mills on Jul 31, 2023 9:00:00 AM

With user experience in mind, live-streaming platforms need to better manage ad frequency and length.

Navigating Brand Safety in LGBTQ Media

by Victor Mills on Jul 28, 2023 9:30:00 AM

Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety and well-being of LGBTQ people. Implementing technologies that analyze real-time content, sentiment, and audience engagement can help brands make...