Brand Safety Institute Blog

Victor Mills

Navigating Opportunity in the Esports Universe

by Victor Mills on Mar 1, 2024 8:30:00 AM

Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation falter in a post covid world. Done well, the esports realm proves it can captivate audiences and stakeholders alike. By fostering...

Gaming Faces a Future Triple Threat Amidst Industry Shifts

by Victor Mills on Feb 26, 2024 7:30:00 AM

Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...

Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms

by Victor Mills on Feb 16, 2024 8:00:00 AM

While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.

Subscription Models in Gaming - A Paradigm Shift of Possibility

by Victor Mills on Feb 2, 2024 8:00:00 AM

Closing knowledge gaps is crucial to tapping into the impactful realm of gaming advertising and leveraging it as a strategic and lucrative channel.

Sentiment and Civility in Podcast Advertising

by Victor Mills on Jan 26, 2024 8:00:00 AM

In the ever-evolving landscape of podcasting and advertising overall, the integration of AI tools marks a transformative leap forward.

Brand Responsibility like Media Responsibility is both Brand and People Safe

by Victor Mills on Jan 18, 2024 8:30:00 AM

As the gaming industry navigates through the dual intricacies of monetization and loyalty, brand safety emerges as a prime consideration. The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your...

Shifting Acts to Action: Authenticity in DE&I

by Victor Mills on Jan 12, 2024 12:02:59 PM

To ensure the effectiveness of DE&I initiatives, organizations must integrate them into every aspect of day-to-day operations. From marketing to internal communications, customer and supplier relationships, promotions, bonuses, conflict resolution, and...

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

The Threat of Bad Actors in Generative AI for Brand Safety

by Victor Mills on Dec 15, 2023 7:30:00 AM

The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.

Navigating Trust and Brand Safety in Gaming

by Victor Mills on Dec 8, 2023 9:00:00 AM

There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...