Industry organizations have released guidelines in support of diverse media suppliers. The guidelines follow similar guidance published for buyers in May.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
4A’s release Brand Safety Playbook addendum for OTT/CTV