4A’s release Brand Safety Playbook addendum for OTT/CTV

Posted by Jeremy Spitzberg • Dec 20, 2019 7:38:01 PM

Back in May, the 4A's, along with the Brand Safety Institute, IAB Tech Lab, and Trustworthy Accountability Group released the Brand Safety Playbook to "help you know how to reduce your overall risk profile in the digital landscape, saving you precious time on these specific issues and, more importantly, allowing you to focus on executional excellence and building of brand response and brand equity".

Topics: Brand Safety, 4A's, OTT