With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.
The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.
The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.
In an age where digital advertising continues to evolve, especially in platforms frequented by children, ensuring brand safety and transparency is paramount.
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Brands are no longer limited to a single marketing channel, and instead must adapt to a multichannel reality.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.