In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...
Sleeping Giants isn't your Brand Safety Officer
by Jeremy Spitzberg on Sep 6, 2019 9:29:49 AM
By the time they're involved, it's too late.
Advertisers are abandoning news, but should they?
by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
by Brand Safety Institute on Aug 13, 2019 8:00:00 AM
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content
Publishers earn slightly more from targeted ads; but at what cost?
by Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
Is your brand at risk from Kyle?
by Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM
User-generated content can be a landmine for brands, even when they're not advertising around it.