Sleeping Giants is tired of doing your brand safety work for you.
Brands are avoiding news in an effort to keep their ads off objectionable content. However, our own survey shows that their fears may be overblown.
According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.
New research suggests that publishers don't see much return on targeted, versus non-targeted advertising. However they still deal with the brand safety risks.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.
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Is your brand at risk from Kyle?