Brand Safety Institute Blog

Media Quality, Social Responsibility, and the Evolution of Brand Safety

by Brand Safety Institute on Aug 11, 2021 6:55:54 PM

One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...

BSI Publishes Brand Safety Resource Library

by Brand Safety Institute on Mar 3, 2021 3:50:45 PM

The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.

A Brand Safety Conversation, part two

by Brand Safety Institute on Nov 16, 2020 7:45:00 AM

Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.

A Brand Safety Conversation, part one

by Brand Safety Institute on Nov 9, 2020 9:44:34 AM

Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.

Local News Advertising Inclusion List: Impact and Improvement

by Scott Cunningham on Aug 12, 2020 7:44:51 AM

We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.

Brands, Safety, and Responsibility

by Brand Safety Institute on Jun 26, 2020 6:30:06 PM

Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.

Brand Safety Officer Unboxing

by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM

The members of our Inaugural Class of Brand Safety Officers received a sharp-looking schwag box on their doorsteps!

BSI Announces Inaugural Class of Certified Brand Safety Officers

by Brand Safety Institute on May 27, 2020 5:30:00 AM

The Brand Safety Institute announced its Inaugural Class of certified Brand Safety Officers.

Brand Safety Institute Hires Christine Desrosiers As First Brand Safety Officer In Residence

by Brand Safety Institute on Apr 15, 2020 4:00:00 AM

BSI today announced the hiring of Christine Desrosiers as the organization’s first Brand Safety Officer-in-Residence.

Don't let brand safety turn a pandemic into a publishing crisis

by Brand Safety Institute on Apr 2, 2020 11:21:13 AM

COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...

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