Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the Brand...
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being able...
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be impacted....
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...