CEO David Adelman explains why OCD Media is sour on programmatic advertising and lists six things you can do right now to improve the digital ecosystem
With transparency and a little legwork, the digital media industry can meet its brand safety goals without hindering DEI goals, writes Charles Cantu.
Christine Desrosiers, director of product management at Boltive and Rachel Glasser, chief privacy officer of Magnite, try to get their arms around consumer privacy and data protection.
Reduced staff on the analytics side of Twitter are raising questions about the platform's ability to deliver brand safe campaigns for advertisers
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An anonymous post detailing why a company halted ad spending on Twitter is a good call-to-action for brand safety practitioners on every platform.
TikTok has launched the Inventory Filter tool in the Ad Manager tool that allows advertiser to select which types of content best align with their brands.
Brand4News.org is an industry initiative using templates and inclusion lists to help advertisers support news organizations during times of crisis.
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
Brands often scramble to react when tragedy strikes. But by being proactive and living its values, a brand can instead be part of societal solutions.
Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.