BSI co-founder Mike Zaneis was among the industry experts cited in an NBC News article about Elon Musk's bid to buy social media platform Twitter.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.
Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.
Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
Oracle Advertising's Jay Pinho advocates the use of contextual intelligence when it comes to formulating brand suitability strategies.
In a post on the company's blog, YouTube's Chief Product Officer details three areas where the platform is fighting to stop the spread of misinformation.
CTV is the fastest growing digital video platform. Brand safety efforts have to keep pace with that growth. The Brand Safety Institute can help.
BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.