Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
Louis Jones featured in AdWeek
by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...
TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
by Brand Safety Institute on Dec 15, 2020 12:14:54 PM
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
The Role of the Brand Safety Officer
by Brand Safety Institute on Jul 9, 2020 8:25:13 PM
The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the Brand...
Brands, Safety, and Responsibility
by Brand Safety Institute on Jun 26, 2020 6:30:06 PM
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
Brand Safety Officer Unboxing
by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being able...
News is brand safe
by Brand Safety Institute on Jun 3, 2020 5:02:26 PM
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...