Elon Musk faced advertisers at MMA Global's POSSIBLE event, and BSI was in the room to hear what he had to offer.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience, but it has also raised concerns about the placement of ads next to inappropriate content.
Streaming "television" is growing and changing - and that raises new brand safety and suitability concerns for advertisers.
Social media, and now content creators, are beginning to take center stage in brand communications. We are beginning to see parallel movement in the gaming space & it focuses on recognizing and harnessing the unique power creators have over their given...
Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.
While gaming and live streaming hold large promise for digital advertising, that promise can only be fulfilled if advertisers are able to safely connect to the young audience in these spaces.
.jpg)
Twitter has teamed with IAS and Double Verify to launch tools to monitor ad placement at the tweet level in Twitter timelines.
David Kaplan writes in AdWeek that the danger of brand safety is rising in 2023. Marketers and platforms need to ask: what is brand safety worth to us?