Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.
Ben Nowikowski chronicles the rise of the digital revolution and details how brands should approach data and consumer privacy.