Maintaining brand safety is paramount, and with the increasing ad spend as well as the critical role of gaming in reaching younger audiences, advertisers must prioritize securing their brand's integrity.
To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.
Content farms have gone multimedia. What are the brand safety and suitability implications for you of advertising against low-quality, though not offensive, content?
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
The IAB Tech Lab unveiled its Global Privacy Platform designed to simplify privacy initiatives in jurisdictions worldwide. Public comment is open for 60 days.