Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Mills on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Mills on Feb 16, 2024 8:00:00 AM
Sentiment and Civility in Podcast Advertising
by Victor Mills on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
Managing a New World of Advertising While Learning About It
by Victor Mills on Aug 4, 2023 9:00:00 AM
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...