With transparency and a little legwork, the digital media industry can meet its brand safety goals without hindering DEI goals, writes Charles Cantu.
Brand Safety Institute
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Meta is making available a free open source software tool that identifies images and videos and raises red flags that enable platforms to stop the spread of terrorist content.
Reduced staff on the analytics side of Twitter are raising questions about the platform's ability to deliver brand safe campaigns for advertisers
BBC News quoted the Brand Safety Institute in it's recent piece about how more advertisers are expressing concerns with Elon Musk's tenure at Twitter.
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An anonymous post detailing why a company halted ad spending on Twitter is a good call-to-action for brand safety practitioners on every platform.
US consumers broadly believe that all news content is appropriate for ads, according to the 2022 US Consumer Brand Safety Survey , conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).
Louis Jones has joined BSI as Chief Marketing Officer. Jennette Offenberg will be BSI’s Brand Safety Officer-in-Residence commencing January, 2023.
TikTok has launched the Inventory Filter tool in the Ad Manager tool that allows advertiser to select which types of content best align with their brands.
Industry organizations have released guidelines in support of diverse media suppliers. The guidelines follow similar guidance published for buyers in May.
More info about Brand Safety Week 2022, taking place Oct. 31-Nov. 3 in New York City, are out, including early-bird pricing rates that run through July 31.