Brand Safety Institute

Recent Posts
Brand Safety Institute Quoted by the BBC
by Brand Safety Institute on Nov 22, 2022 6:09:27 PM
The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
by Brand Safety Institute on Nov 21, 2022 1:55:32 PM
Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...
TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content
by Brand Safety Institute on Nov 2, 2022 5:42:47 PM
Three-Quarters of Respondents Say Controversial News Topics Are Safe for Ads; Large Majority Back Ad-Supported Coverage of...
BSI collaborates with industry leaders to support a growing community of practice
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM
Industry Orgs Release Set of Guidelines for Diverse Suppliers
by Brand Safety Institute on Aug 10, 2022 5:00:00 AM
Three organizations have released guidelines for the advertising industry in support of diverse media suppliers. The...
Early-Bird Rates for Brand Safety Week 2022 Run Through July 31
by Brand Safety Institute on Jul 5, 2022 3:26:34 PM
More information is out about this year’s Brand Safety Week, including early bird pricing that is available right now for...
Industry Initiative Seeks to Support News Efforts During Crisis Times
by Brand Safety Institute on Jun 16, 2022 5:00:00 AM
Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
by Brand Safety Institute on Jun 9, 2022 5:00:00 AM
AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...