Brand4News.org is an industry initiative using templates and inclusion lists to help advertisers support news organizations during times of crisis.
Brand Safety Institute
Recent Posts
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
Trade group leader Erica DeLorenzo has joined the BSI in the newly created Chief Operating Officer role to help lead the organization's growth.
The IAB Tech Lab unveiled its Global Privacy Platform designed to simplify privacy initiatives in jurisdictions worldwide. Public comment is open for 60 days.
Brands often scramble to react when tragedy strikes. But by being proactive and living its values, a brand can instead be part of societal solutions.
Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.
BSI co-founder Mike Zaneis was among the industry experts cited in an NBC News article about Elon Musk's bid to buy social media platform Twitter.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.
Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.