Streaming "television" is growing and changing - and that raises new brand safety and suitability concerns for advertisers.
Brand Safety Institute
Recent Posts
Meta releases brand suitability tools for Facebook and Instagram feeds, based on GARM suitability framework.
Social media, and now content creators, are beginning to take center stage in brand communications. We are beginning to see parallel movement in the gaming space & it focuses on recognizing and harnessing the unique power creators have over their given...
While overall growth may slow in 2023, a new report says that digital advertising will remain the industry's engine.
Trust is a foundational cornerstone in brand safety for both consumers and brands. There is a balance between the opportunity to engage your target audience in a rich manner, & doing so within the bounds of brand safety.
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
While gaming and live streaming hold large promise for digital advertising, that promise can only be fulfilled if advertisers are able to safely connect to the young audience in these spaces.
Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck
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Twitter has teamed with IAS and Double Verify to launch tools to monitor ad placement at the tweet level in Twitter timelines.
David Kaplan writes in AdWeek that the danger of brand safety is rising in 2023. Marketers and platforms need to ask: what is brand safety worth to us?