Back in May, the 4A's, along with the Brand Safety Institute, IAB Tech Lab, and Trustworthy Accountability Group released...
Jeremy Spitzberg

Recent Posts
Brand Safety Requires Effective Identification Measures
by Jeremy Spitzberg on Nov 26, 2019 9:58:26 AM
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and...
Identification: It's as easy as A-B-C
by Jeremy Spitzberg on Nov 26, 2019 9:50:39 AM
Today, we live in a world surrounded by unique identification (Social Security Numbers, license plates, bank account...
YouTube tests advertisers notions of brand suitability
by Jeremy Spitzberg on Nov 25, 2019 8:25:03 PM
YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content, is...
Top Brand Safety Execs Name 2020 As Year Of The Consumer
by Jeremy Spitzberg on Nov 14, 2019 9:18:15 AM
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Brand Safety Defined: 2020 the Year of the Consumer
by Jeremy Spitzberg on Nov 13, 2019 8:45:52 PM
The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...
Banking on Brand Safety Officers
by Jeremy Spitzberg on Nov 1, 2019 12:24:12 PM
Rather than running from the news, Bank of America is embracing it.
Tragedy of the Commons
by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM
What is the moral responsibility of the Brand Safety Officer?
CHEQ checks in on the block list backlash
by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM
Facebook: It Takes a Village
by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...