Fox will sandbox political ads during the Super Bowl, getting out in front of ad adjacency issues.
Jeremy Spitzberg
Recent Posts
4A’s release Brand Safety Playbook addendum for OTT/CTV
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers
Download BSI's white paper, Identification: It's as easy as A-B-C.
YouTube tests advertisers notions of brand suitability in pilot program that monetizes "edgy" videos.
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
The third, and latest, installment of the Brand Safety Defined series of white papers: 2020 the Year of the Consumer
Board of Advisors member, Terri Schriver, on Bank of America's growing brand safety practice.
What is the moral responsibility of the Brand Safety Officer? How do they avoid the fiduciary, and societal, tail-risk of a brand safety crisis?
A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.