Influencers are scamming the digital ad industry out of billions of dollars. Here's how they do it.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.
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Is your brand at risk from Kyle?
As direct-to-consumer brands look to find high-level performance marketers, they need to be aware of how brand safety impacts that role.
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When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
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Advisory Board member, Joshua Lowcock, quoted in GumGum's new brand safety ebook.
Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.
Brand Safety Officer (BSO) certification is the ad industry’s first accreditation for executives who manage brand safety and related issues in their companies.
4A's Releases Brand Safety Playbook, in Partnership with BSI
The Brand Safety Institute (BSI) named founding members of its Editorial Board, which will design brand safety curriculum for BSI's accreditation program