Brands are avoiding news in an effort to keep their ads off objectionable content. However, our own survey shows that their fears may be overblown.
According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.
Brand safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means smart in-house procedures and processes.
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
New research suggests that publishers don't see much return on targeted, versus non-targeted advertising. However they still deal with the brand safety risks.
There's a distinctly American, small-scale version of the "phone farm" scam.
Last week's earnings call with new Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
Health and wellness information on the internet is plagued with the same suitability issues as political media, new study finds.
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Brand safety is hard work, but someone has to do it.
A new study shows that despite the plethora of tech platforms in use in digital advertising, brand safety is still the number one issue.