In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...