The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Mills on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
The Gaming Industry - Opportunity Knocking
by Victor Mills on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...
Balancing Brand Safety in the Shakey Gaming Space
by Victor Mills on Apr 11, 2024 4:45:49 PM
Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
In-Game Ads: the Ever-Shifting Frontier
by Victor Mills on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The Gaming Landscape – Advertisers Take Notice
by Victor Mills on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Cybersecurity & Privacy Concerns Hit Gamers Hard
by Victor Mills on Mar 22, 2024 8:30:00 AM
The recent hacking incidents within the Apex Legends esports community have sent shockwaves through the gaming world,...
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Mills on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Mills on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...