In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Knowing Your Partners is also Crucial in Gaming
by Victor Z Glenn on Jul 14, 2023 9:30:00 AM
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising
by Victor Z Glenn on Jul 7, 2023 9:00:00 AM
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
The Post-COVID Gaming Market Opportunity
by Brand Safety Institute on Jun 30, 2023 4:35:44 PM
Esports: Thriving Industry or Thirsting Niche
by Brand Safety Institute on Jun 23, 2023 8:30:00 AM
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The Rise of Influencers and the Ongoing Legacy of Content Creators
by Brand Safety Institute on Jun 16, 2023 8:30:00 AM
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
by Brand Safety Institute on Jun 2, 2023 8:30:00 AM
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI Trends in Digital Advertising for Gaming
by Brand Safety Institute on May 25, 2023 8:00:00 AM
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
by Brand Safety Institute on May 15, 2023 9:00:00 AM
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...