The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
So what does Cloud Computing have to do with Gaming? Almost everything.
by Victor Z Glenn on Sep 1, 2023 9:00:00 AM
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Brand Safety and Trust in Live-Stream - A Balancing Act
by Victor Z Glenn on Jul 24, 2023 2:36:56 PM
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...
Knowing Your Partners is also Crucial in Gaming
by Victor Z Glenn on Jul 14, 2023 9:30:00 AM
Digital advertising in the gaming industry offers immense potential for brands to reach a highly engaged and diverse...
The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising
by Victor Z Glenn on Jul 7, 2023 9:00:00 AM
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
The Post-COVID Gaming Market Opportunity
by Brand Safety Institute on Jun 30, 2023 4:35:44 PM
Esports: Thriving Industry or Thirsting Niche
by Brand Safety Institute on Jun 23, 2023 8:30:00 AM
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The Rise of Influencers and the Ongoing Legacy of Content Creators
by Brand Safety Institute on Jun 16, 2023 8:30:00 AM
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
by Brand Safety Institute on Jun 2, 2023 8:30:00 AM
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...