For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
The short answer is: Yes.
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
The Brand Safety Institute (BSI) is proud to announce the launch of an industry-first MFA Transparency Utility for...
New Approaches for Platforms, Advertisers, and Creators
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...