Brand Safety Shifts Markedly in 2025

by Victor Mills on Jan 31, 2025 1:15:37 PM

New Approaches for Platforms, Advertisers, and Creators

The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

Zefr uses AI to battle Misinformation

by Victor Mills on Oct 18, 2024 8:00:00 AM

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

The Creator Gap and Driving ROI

by Victor Mills on Sep 27, 2024 8:00:00 AM

With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...

Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...

Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...