Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
Brand Safety in an Age of Constrained Optionality
by Victor Z Glenn on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes
by Victor Z Glenn on Jun 24, 2025 6:07:57 PM
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
The Brand Safety Industry Needs to be More “Fit” for Purpose
by Victor Z Glenn on Jun 3, 2025 2:53:34 PM
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...