With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Brand Safety vs. Supporting Journalism: You Can Do Both
by Victor Mills on Sep 13, 2024 8:30:00 AM
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Mills on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Brand Safety Tools Expand for a New Era
by Victor Mills on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
On Shaky Ground: Brand Safety in an Unstable Landscape
by Victor Mills on Aug 15, 2024 8:00:00 AM
Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Mills on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Mills on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Mills on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Mills on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
The Gaming Industry - Opportunity Knocking
by Victor Mills on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...
