Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
The Creator Gap and Driving ROI
by Victor Z Glenn on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Brand Safety vs. Supporting Journalism: You Can Do Both
by Victor Z Glenn on Sep 13, 2024 8:30:00 AM
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Brand Safety Tools Expand for a New Era
by Victor Z Glenn on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
On Shaky Ground: Brand Safety in an Unstable Landscape
by Victor Z Glenn on Aug 15, 2024 8:00:00 AM
Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Z Glenn on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Z Glenn on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Z Glenn on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...