The short answer is: Yes.
Brand Safety - The Constant Battle Between Challenges & Solutions
by Victor Z Glenn on Mar 19, 2025 10:30:00 AM
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
Brand Safety in Flux: MFA’s, Social Media Shifts, & Reputational Risk
by Victor Z Glenn on Mar 4, 2025 1:14:36 PM
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
Brand Safety Institute Launches MFA Transparency Utility for Publishers
by Brand Safety Institute on Mar 3, 2025 1:00:00 AM
The Brand Safety Institute (BSI) is proud to announce the launch of an industry-first MFA Transparency Utility for...
Brand Safety Shifts Markedly in 2025
by Victor Z Glenn on Jan 31, 2025 1:15:37 PM
New Approaches for Platforms, Advertisers, and Creators
Leveraging AI in Brand Safety Without Losing the Human Touch
by Victor Z Glenn on Jan 15, 2025 3:05:13 PM
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
The Creator Gap and Driving ROI
by Victor Z Glenn on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...