The Brand Safety Institute's CEO, Neal Thurman, was quoted several times in The Drum's new article on Elon Musk's suit against Media Matters.
Brand Safety Institute
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A great piece of research that we've published in partnership with Unitary on advancing online safety beyond the “99% effectiveness” mark.
AJ Brown, former Head of Brand Safety and Ad Quality at Twitter, has been named the new Chief Operating Officer of the Brand Safety Institute (BSI).
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
By creating a response plan for live-stream well ahead of your campaign activity, the focus on brand safety should help enhance engagement and value in your presence on live and live-streamed entertainment platforms.
Neal Thurman, BSI co-founder, was quoted in the Wall Street Journal in regards to the resignations from Twitter's Trust and Safety team.
Louis Jones, BSI's CMO, was quoted CNBC about the latest Elon Musk-fueled brand safety turmoil at Twitter and how advertisers view it.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.