Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend....
Brand Safety Institute
Recent Posts
Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter
by Brand Safety Institute on Jun 5, 2023 12:36:59 PM
Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
by Brand Safety Institute on Jun 2, 2023 8:30:00 AM
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI Trends in Digital Advertising for Gaming
by Brand Safety Institute on May 25, 2023 8:00:00 AM
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
What Does Twitter's New CEO Mean for Advertisers?
by Brand Safety Institute on May 15, 2023 2:48:32 PM
As a follow-on to the comments we posted on the interview between Elon Musk and Linda Yaccarino, Semafor has published an...
BSI Board Member, Chris Marino, on Adweek's Young Influentials Podcast
by Brand Safety Institute on May 15, 2023 11:40:33 AM
BSI’s Advisory Board Member, Chris Marino, Global Head of Performance Marketing & Media at Bloomberg was recently a guest on
Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
by Brand Safety Institute on May 15, 2023 9:00:00 AM
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...
Obituary Pirates and Brand Safety
by Brand Safety Institute on May 10, 2023 6:33:41 PM
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Retail Media Heats Up Under Scrutiny
by Brand Safety Institute on Apr 19, 2023 8:30:00 AM
In the continually evolving modern digital world, advertisers have access to a vast array of ad placement options. According...