At BSI, we always seek to amplify new technologies and solutions that keep people and brands safe online. In that spirit, we...
Brand Safety Institute

Recent Posts
AJ Brown Set to Drive Industry Acceleration at BSI as COO
by Brand Safety Institute on Sep 7, 2023 6:00:00 AM
The Brand Safety Institute (BSI), the advertising industry’s community of practice for brand and people safety, announced...
The Post-COVID Gaming Market Opportunity
by Brand Safety Institute on Jun 30, 2023 4:35:44 PM
Esports: Thriving Industry or Thirsting Niche
by Brand Safety Institute on Jun 23, 2023 8:30:00 AM
Esports has rapidly evolved from a niche hobby into a global phenomenon. With gamers as celebrities, millions of dedicated...
The Rise of Influencers and the Ongoing Legacy of Content Creators
by Brand Safety Institute on Jun 16, 2023 8:30:00 AM
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
The Potential and Perils of Live & Live-Streamed Entertainment
by Brand Safety Institute on Jun 9, 2023 8:30:00 AM
Brands are increasingly aware of the opportunities in live and live-streamed entertainment platforms to connect with their...
BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal
by Brand Safety Institute on Jun 6, 2023 12:46:15 PM
Unsurprisingly, the latest resignations from Twitter's Trust and Safety team led to a spate of articles over the weekend....
Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter
by Brand Safety Institute on Jun 5, 2023 12:36:59 PM
Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
by Brand Safety Institute on Jun 2, 2023 8:30:00 AM
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI Trends in Digital Advertising for Gaming
by Brand Safety Institute on May 25, 2023 8:00:00 AM
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...