Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
Brand Safety Institute

Recent Posts
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
by Brand Safety Institute on Jan 17, 2023 6:00:00 AM
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
Fight Terrorist Content – in Real Time, on Your Platform or Site
by Brand Safety Institute on Dec 16, 2022 10:21:26 AM
Aside from being one of the specific categories of the GARM Brand Safety Floor, terrorism is a true threat to society, and...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Brand Safety Institute Quoted by the BBC
by Brand Safety Institute on Nov 22, 2022 6:09:27 PM
The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
by Brand Safety Institute on Nov 21, 2022 1:55:32 PM
Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...
TAG/BSI Consumer Survey: All News is Good News When it Comes to Brand Safe Content
by Brand Safety Institute on Nov 2, 2022 5:42:47 PM
Three-Quarters of Respondents Say Controversial News Topics Are Safe for Ads; Large Majority Back Ad-Supported Coverage of...
BSI collaborates with industry leaders to support a growing community of practice
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM