A brand safety perspective on advertising in generative, conversational, AI platforms. What questions should marketers ask.
Brand Safety Institute
Recent Posts
Mantis partners with Brand Safety Institute to enhance brand safety standards through a strategic collaboration and inclusion of their metrics in BSI's Publisher Quality Utility.
As AI is woven deeper into the fabric of business, brand safety applications will evolve too. It’s no longer just about avoiding controversial content, but about navigating a digital landscape where unpredictability is a marketing nightmare. Brand safety...
The Brand Safety Institute and Compliant's new Data Integrity Dashboard empowers publishers with critical compliance metrics to thrive in digital advertising.
How do brands protect their values, remain agile, and navigate the noise with confidence? For brands to manage modern risks effectively, internal alignment is essential. Your communications and legal teams don’t need to be brand safety experts, but they...
BSI unveils a groundbreaking MFA Transparency Utility for publishers, enhancing transparency and data symmetry in digital advertising. Discover how this initiative benefits publishers and the entire ecosystem.
BSI and TAG have developed a training module for TAG's Keyword Exclusion List Toolset (KELT).
The Advertising Forum podcast hosted Louis Jones, Brand Safety Institute Senior Fellow, to explore the concept of brand purpose. Watch the video.
Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.
Highlights from POSSIBLE conference's panel on brand safety, featuring insights on advanced contextual targeting and industry challenges.