Today, we live in a world surrounded by unique identification (Social Security Numbers, license plates, bank account numbers, Employer Identification Numbers, etc.). Such identifiers cannot be truly unique unless they are created through a single source and used universally.
In recent years, the advertising industry has come together to develop standard methods of identification that have been successful in fighting fraud, improving brand safety and privacy issues, delivering a better experience to consumers, and supporting measurement and attribution. Industry education is key to all of these efforts, which reflects the Brand Safety Institute’s interest in publishing this white paper, "Identification: It's as easy as A-B-C" .
Topics: White Paper, Transparency, Identification