Advertising alongside news content can enhance brand safety and effectiveness, even during crises, challenging outdated marketing assumptions.
Jeremy Spitzberg
Recent Posts
Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.
Advertising needs moral standards. With what we have seen in the election just past and the events of the January 6 insurrection attempt, there is no longer any excuse for inaction.
The members of our Inaugural Class of Brand Safety Officers received a sharp-looking schwag box on their doorsteps!
Two new studies show the importance, and fragility, of consumer trust in brand advertising
.png){kind=logo}
BSI Advisory Board members were featured in a New York Times article looking at the the Covid-19 pandemic as a brand safety, and ad adjacency, issue.
A look at YouTube Gaming, published by WIRED, shows a veritable bingo card of brand safety issues.
Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
IAB Europe poll finds brand safety a key and growing priority among industry experts