Just when you think your celebrity endorsed social campaign is ready to debut, suddenly, you have to put on the brakes and...
Victor Z Glenn
Recent Posts
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
In order to actively engage with the LGBTQ community, advertisers and agencies must embrace an inclusive approach to foster...
In the quest to stay “on-brand,” marketers must not only know their audiences, but also be brand safe, consistent with doing...