In a surprising turn of events on Friday, August 4th, two prominent gaming streamers, Kai Cenat and Roberto “Fanum” Gonzalez, organized a much-anticipated giveaway event in downtown New York City.
Can Threads Hang On To Attract Advertisers?
Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...
Always Exercise Caution When Associating with Influencers
With user experience in mind, live-streaming platforms need to better manage ad frequency and length.
Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety and well-being of LGBTQ people. Implementing technologies that analyze real-time content, sentiment, and audience engagement can help brands make...
Striking the right balance of creator ingenuity and platform guidelines will continue to be a challenge for live-stream environments.
Knowing your partners is a foundational tenet of Brand Safety.
Brands must navigate advertising in mobile gaming at the software level.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.