Three-Quarters of Respondents Say Controversial News Topics Are Safe for Ads; Large Majority Back Ad-Supported Coverage of...
BSI collaborates with industry leaders to support a growing community of practice
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM
Industry Orgs Release Set of Guidelines for Diverse Suppliers
by Brand Safety Institute on Aug 10, 2022 5:00:00 AM
Three organizations have released guidelines for the advertising industry in support of diverse media suppliers. The...
Early-Bird Rates for Brand Safety Week 2022 Run Through July 31
by Brand Safety Institute on Jul 5, 2022 3:26:34 PM
More information is out about this year’s Brand Safety Week, including early bird pricing that is available right now for...
Industry Initiative Seeks to Support News Efforts During Crisis Times
by Brand Safety Institute on Jun 16, 2022 5:00:00 AM
Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
by Brand Safety Institute on Jun 9, 2022 5:00:00 AM
AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...
Erica DeLorenzo Joins BSI as COO to Help Lead Growth
by Brand Safety Institute on Jun 6, 2022 5:00:00 AM
The Brand Safety Institute (BSI), the leading industry group focused on brand safety for the digital marketing and...
IAB Tech Lab Launches Global Privacy Platform
by Brand Safety Institute on Jun 2, 2022 2:35:53 PM
In an effort to simplify privacy efforts worldwide, the IAB Tech Lab unveiled its Global Privacy Platform (GPP) initiative...
When Tragedy Strikes, Acting on Your Corporate Values is Brand Safe
by Brand Safety Institute on May 26, 2022 11:51:43 AM
In the wake of yet another tragic school shooting, a lot of Americans are wondering what can be done to prevent more such...