Brand Safety Institute Blog (16)

Navigating Brand Safety in LGBTQ Media

by Victor Mills on Jul 28, 2023 9:30:00 AM

Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety and well-being of LGBTQ people. Implementing technologies that analyze real-time content, sentiment, and audience engagement can help brands make...

Brand Safety and Trust in Live-Stream - A Balancing Act

by Victor Mills on Jul 24, 2023 2:36:56 PM

Striking the right balance of creator ingenuity and platform guidelines will continue to be a challenge for live-stream environments.

Knowing Your Partners is also Crucial in Gaming

by Victor Mills on Jul 14, 2023 9:30:00 AM

Knowing your partners is a foundational tenet of Brand Safety.

The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising

by Victor Mills on Jul 7, 2023 9:00:00 AM

Brands must navigate advertising in mobile gaming at the software level.

The Post-COVID Gaming Market Opportunity

by Brand Safety Institute on Jun 30, 2023 4:35:44 PM

Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.

Esports: Thriving Industry or Thirsting Niche

by Brand Safety Institute on Jun 23, 2023 8:30:00 AM

Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.

The Rise of Influencers and the Ongoing Legacy of Content Creators

by Brand Safety Institute on Jun 16, 2023 8:30:00 AM

The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.

The Potential and Perils of Live & Live-Streamed Entertainment

by Brand Safety Institute on Jun 9, 2023 8:30:00 AM

By creating a response plan for live-stream well ahead of your campaign activity, the focus on brand safety should help enhance engagement and value in your presence on live and live-streamed entertainment platforms.

Could Biore’s influencer backlash have been avoided?

by Elijah Pysyk on Jun 8, 2023 3:06:34 PM

Bioré apologies after influencer references school shooting in pore strips ad

BSI Co-Founder, Neal Thurman, Discusses Twitter Resignations in Wall Street Journal

by Brand Safety Institute on Jun 6, 2023 12:46:15 PM

Neal Thurman, BSI co-founder, was quoted in the Wall Street Journal in regards to the resignations from Twitter's Trust and Safety team.

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