Gaming and live streaming hold large promise for digital advertising. That promise can only be fulfilled though, if...
In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence
by Brand Safety Institute on Feb 27, 2023 8:35:06 PM
BSI’s Brand Safety Officer-in-Residence provide guidance and leadership to BSI and the brand safety community on issues...
Twitter Launches Tweet-Level Tool for Brands to Monitor Adjacency
by Brand Safety Institute on Jan 26, 2023 1:07:14 PM
Twitter announced it has partnered with Double Verify and Integral Ad Science to offer advertisers tools to determine...
AdWeek: Marketers, Agencies, Platforms Need to Go on Offense
by Brand Safety Institute on Jan 17, 2023 6:00:00 AM
David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
OCD Media: Why We’re Sour on Programmatic
by Louis Jones on Jan 12, 2023 10:17:59 AM
Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
Fight Terrorist Content – in Real Time, on Your Platform or Site
by Brand Safety Institute on Dec 16, 2022 10:21:26 AM
Aside from being one of the specific categories of the GARM Brand Safety Floor, terrorism is a true threat to society, and...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Brand Safety Institute Quoted by the BBC
by Brand Safety Institute on Nov 22, 2022 6:09:27 PM
The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...