Posted by Victor Z Glenn • Aug 11, 2023 9:00:00 AM
In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has become a complex and crucial endeavor, as we have seen efforts in brand safety adversely impact diverse communities. Traditional approaches such as using keyword-based methods for brand safety and suitability have demonstrated their limitations, leading to under-monetization of diverse content. This under-monetization is also apparent in diverse community media and in the news which is part under investment in diverse media and part under valuing the worth of diverse communities. These methods inaccurately label valuable discussions on race and social justice as unsafe, hindering meaningful conversations with diverse audiences that could be bottom-line positive.
Additionally, recent research underscores the significance of diverse casting in media content, as inclusive messaging simply works better in diverse media. This article goes on to detail how audiences across demographics prefer content that is inclusive, a finding corroborated by Nielsen researchers. YouTube, already a major presence in many content discussions, stands as a uniquely positioned and powerful resource for learning about DE&I. The platform offers a diverse array of content, from corporate insights on getting diversity right to personal stories, and TED talks, that surfaces access to a wide spectrum of perspectives.
Currently, there is much discussion not only about the impact of AI and algorithms on DE&I practices but there is also a lot of talk about the impact of AI on DE&I practices in the future. As this trend continues, the intersection of DE&I and AI tools offers a promising path to enhance brand safety and enrich digital advertising. In a dynamic digital world, embracing DE&I principles alongside advanced AI tools presents an opportunity for brands to foster inclusivity, spark meaningful conversations, and ensure a safe and engaging advertising environment.
To learn more about developments in brand safety as it relates to gaming and live entertainment, visit the BSI blog. To read more on brand suitability, and to hear more from industry professionals, check out all that Brand Safety Institute has to offer. From Brand Safety Officer, Brand Safe Workforce, and Brand Safe Business Partner certifications, to industry events and updated research, BSI has a wealth of knowledge to share. Don’t forget, we’re only a few months away from Brand Safety Week and the Brand Safety Summit, founded in partnership by BSI and GARM.