When "No Good Deed Goes Unpunished”

by Louis Jones on Aug 31, 2023, 1:42:09 PM

Discover how vocal anti-LGBTQ+ sentiments challenge supportive companies. Learn from Target's ordeal and gain insights on navigating diversity as a brand.
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past.
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.
AI's impact on industries evident as 70% invest, 19% in pilot per Gartner study. Key trends: synthetic data, insights discovery, Responsible AI. Enhance choices, efficiency, but not a cure-all.
Mojang, the publisher of Minecraft, has sent shockwaves through the gaming world with updated guidelines. The contentious move has ignited passionate responses from content creators and fans alike.
The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.

Brand Safety is a Continuous Balancing Act

by Louis Jones on Aug 17, 2023, 1:28:52 PM

Building a common language has always been a challenge for key industry trade groups who focus on what commonalities can be achieved while innovation/tech changes how we do things - tomorrow.
In a groundbreaking move, gaming influencer Jordi Maxim Van Den Bussche, better known as Kwebbelkop, has embarked on a venture into the realm of VTubing.
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.

"AI Safety" - A Misnomer at Best

by Louis Jones on Aug 10, 2023, 8:43:26 PM

To the point of this Forbes article, there is a move afoot among the big tech firms to self-regulate (which also mean self-defining) what AI safety principles may look like in the face of mitigating AI risk. But without data/privacy rules or regulations,...