David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
OCD Media: Why We’re Sour on Programmatic
by Louis Jones on Jan 12, 2023 10:17:59 AM
Not everyone has the resources (people and money) to throw at brand safety solutions. But everyone can better monitor...
"Ham-fisted" Brand Safety Practices Harm DEI Efforts
by Brand Safety Institute on Jan 9, 2023 5:00:00 AM
Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
Fight Terrorist Content – in Real Time, on Your Platform or Site
by Brand Safety Institute on Dec 16, 2022 10:21:26 AM
Aside from being one of the specific categories of the GARM Brand Safety Floor, terrorism is a true threat to society, and...
Staff Departures Raise Questions About Twitter Analytics
by Brand Safety Institute on Nov 30, 2022 10:49:32 AM
Brand Safety Institute Quoted by the BBC
by Brand Safety Institute on Nov 22, 2022 6:09:27 PM
The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...
Halted Ad Spend on Twitter Highlights Brand Safety Concerns for All
by Brand Safety Institute on Nov 21, 2022 1:55:32 PM
Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...
BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!
by Louis Jones on Nov 16, 2022 9:34:58 AM
The Next Digital Evolution: Building Trust in a Digital-First World
by Ben Nowikowski on Nov 9, 2022 4:04:45 PM
Digital Evolution: A Brief History