The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.
Building a common language has always been a challenge for key industry trade groups who focus on what commonalities can be achieved while innovation/tech changes how we do things - tomorrow.
In a groundbreaking move, gaming influencer Jordi Maxim Van Den Bussche, better known as Kwebbelkop, has embarked on a venture into the realm of VTubing.
The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.
To the point of this Forbes article, there is a move afoot among the big tech firms to self-regulate (which also mean self-defining) what AI safety principles may look like in the face of mitigating AI risk. But without data/privacy rules or regulations,...
In a surprising turn of events on Friday, August 4th, two prominent gaming streamers, Kai Cenat and Roberto “Fanum” Gonzalez, organized a much-anticipated giveaway event in downtown New York City.
Can Threads Hang On To Attract Advertisers?
Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...
Always Exercise Caution When Associating with Influencers
With user experience in mind, live-streaming platforms need to better manage ad frequency and length.