Louis Jones, BSI's CMO, was quoted CNBC about the latest Elon Musk-fueled brand safety turmoil at Twitter and how advertisers view it.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.
Longtime NBCUniversal ad executive, Linda Yaccarino, has been named as the new CEO of Twitter. What does that mean for marketers on the platform?
BSI’s Advisory Board Member, Chris Marino, was a guest on Adweek’s Young Influentials Podcast. Chris talks about his path to success, and what drives him to be his best.
The gaming related ad industry is quickly closing in on being worth $5 billion. Brands looking to explore game advertising should consider the different types available and work with experts in the field.
Content farms have gone multimedia. What are the brand safety and suitability implications for you of advertising against low-quality, though not offensive, content?
Elon Musk faced advertisers at MMA Global's POSSIBLE event, and BSI was in the room to hear what he had to offer.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.