Brand Safety Institute Blog (17)

by Brand Safety Institute on Jan 9, 2023 5:00:00 AM

Overly broad brand safety efforts that rely too heavily on automation are an obstacle to diversity, equity, and inclusion...

"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...

by Brand Safety Institute on Dec 16, 2022 10:21:26 AM

Aside from being one of the specific categories of the GARM Brand Safety Floor, terrorism is a true threat to society, and...

by Brand Safety Institute on Nov 30, 2022 10:49:32 AM

AdAge has published a story (subscription required) this week detailing large numbers of departures from Twitter’s insights...

by Brand Safety Institute on Nov 22, 2022 6:09:27 PM

The conduct and character of Elon Musk's short tenure at Twitter has led to no end of coverage. For us at the Brand Safety...

by Brand Safety Institute on Nov 21, 2022 1:55:32 PM

Amid the continuing upheaval at Twitter following Elon Musk’s takeover, an anonymous post on the Blind website details the...

by Louis Jones on Nov 16, 2022 9:34:58 AM

Louis Jones is BSI's Chief Marketing Officer, and has served as Brand Safety Officer-in-Residence for the past two years. ...

by Ben Nowikowski on Nov 9, 2022 4:04:45 PM

Digital Evolution: A Brief History

There have been three industrial revolutions: the invention of the steam engine, the age...

by Brand Safety Institute on Nov 2, 2022 5:42:47 PM

Three-Quarters of Respondents Say Controversial News Topics Are Safe for Ads; Large Majority Back Ad-Supported Coverage of...

by Brand Safety Institute on Nov 1, 2022 12:52:39 PM

BSI collaborates with industry leaders to support a growing community of practice