Brands often scramble to react when tragedy strikes. But by being proactive and living its values, a brand can instead be part of societal solutions.
Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.
BSI co-founder Mike Zaneis was among the industry experts cited in an NBC News article about Elon Musk's bid to buy social media platform Twitter.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.
Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.
Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
Oracle Advertising's Jay Pinho advocates the use of contextual intelligence when it comes to formulating brand suitability strategies.