BSI co-founder, Neal Thurman, was recently interviewed by Tiffany Xingyu Wang of the Oasis Consortium (and a certified Brand...
85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies
by Brand Safety Institute on May 11, 2021 2:00:00 AM
Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
Louis Jones featured in AdWeek
by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.
TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
by Brand Safety Institute on Dec 15, 2020 12:14:54 PM
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
BSI Names Louis Jones as Incoming Brand Safety Officer in Residence
by Brand Safety Institute on Oct 14, 2020 8:47:58 AM
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs ...
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
by Christine Desrosiers on Sep 30, 2020 9:19:29 AM
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by some...