NEW YORK,Oct. 12, 2021 -- Two of the advertising industry's leading brand safety organizations, theBrand Safety Summit...
Brand Safety Lessons in Ozy Media's Downfall
by Brand Safety Institute on Oct 5, 2021 4:05:09 PM
The recent fall from grace of Ozy Media and its CEO, Carlos Watson, in the wake of a New York Times story has been so...
GARM Framework Makes Safety and Suitability Front-and-Center Topic For Brands
by Brand Safety Institute on Sep 24, 2021 3:44:05 PM
Advertising Industry Doubles Down on Commitments to Combat Online Hate Speech
by Brand Safety Institute on Sep 20, 2021 6:30:00 AM
ANA and GARM Scale #EngageResponsibly to Industry-Wide Initiative; Leverage Power of Big Brands and Social Media Platforms...
Media Quality, Social Responsibility, and the Evolution of Brand Safety
by Brand Safety Institute on Aug 11, 2021 6:55:54 PM
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
The Evolution of Brand Safety, with Neal Thurman
by Brand Safety Institute on Jun 8, 2021 2:23:31 PM
BSI co-founder, Neal Thurman, was recently interviewed by Tiffany Xingyu Wang of the Oasis Consortium (and a certified Brand...
85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies
by Brand Safety Institute on May 11, 2021 2:00:00 AM
Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
Louis Jones featured in AdWeek
by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.
