With the 2020 election rapidly approaching, the volume of political advertising in digital will increase exponentially in...
Local News Advertising Inclusion List: Impact and Improvement
by Scott Cunningham on Aug 12, 2020 7:44:51 AM
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
The Role of the Brand Safety Officer
by Brand Safety Institute on Jul 9, 2020 8:25:13 PM
The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the Brand...
Brands, Safety, and Responsibility
by Brand Safety Institute on Jun 26, 2020 6:30:06 PM
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
Brand Safety Officer Unboxing
by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being able...
News is brand safe
by Brand Safety Institute on Jun 3, 2020 5:02:26 PM
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...
BSI Announces Inaugural Class of Certified Brand Safety Officers
by Brand Safety Institute on May 27, 2020 5:30:00 AM
Inaugural Class Includes Execs from Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms
Brand Safety Institute Hires Christine Desrosiers As First Brand Safety Officer In Residence
by Brand Safety Institute on Apr 15, 2020 4:00:00 AM
Former BabyCenter Exec Brings Broad Operational Experience in Helping Ad Industry Understand & Address Brand Safety...
Don't let brand safety turn a pandemic into a publishing crisis
by Brand Safety Institute on Apr 2, 2020 11:21:13 AM
COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be impacted....
Two new studies show the importance, and fragility, of consumer trust in brand advertising
by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...