The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.
Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.
Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
Oracle Advertising's Jay Pinho advocates the use of contextual intelligence when it comes to formulating brand suitability strategies.
The Global Alliance for Responsible Media (GARM) has issued a release with suggestions to help brands navigate brand suitability during this time of war.
CNN's placement of an ad next to war footage shows brand safety teams that adjacency isn’t a monolithic concept and that context and channel matter
CNN's placement of an Applebee's ad next to scenes from the Russian invasion of Ukraine is forcing brands to assess if news during wartime is a brand safe.
In a post on the company's blog, YouTube's Chief Product Officer details three areas where the platform is fighting to stop the spread of misinformation.
CTV is the fastest growing digital video platform. Brand safety efforts have to keep pace with that growth. The Brand Safety Institute can help.