Connie del Bono's opinion piece suggests utilizing negative keyword lists when advertising on news during times of war and other negative topics.
Oracle Advertising's Jay Pinho advocates the use of contextual intelligence when it comes to formulating brand suitability strategies.
The Global Alliance for Responsible Media (GARM) has issued a release with suggestions to help brands navigate brand suitability during this time of war.
CNN's placement of an ad next to war footage shows brand safety teams that adjacency isn’t a monolithic concept and that context and channel matter
CNN's placement of an Applebee's ad next to scenes from the Russian invasion of Ukraine is forcing brands to assess if news during wartime is a brand safe.
In a post on the company's blog, YouTube's Chief Product Officer details three areas where the platform is fighting to stop the spread of misinformation.
CTV is the fastest growing digital video platform. Brand safety efforts have to keep pace with that growth. The Brand Safety Institute can help.
BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
As we remember and celebrate the legacy of Martin Luther King Jr., the advertising community should all be taking time to reflect upon the past 18 months, what has transpired, and how we might repair our ills.