Ben Nowikowski chronicles the rise of the digital revolution and details how brands should approach data and consumer privacy.
US consumers broadly believe that all news content is appropriate for ads, according to the 2022 US Consumer Brand Safety Survey , conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).
Louis Jones has joined BSI as Chief Marketing Officer. Jennette Offenberg will be BSI’s Brand Safety Officer-in-Residence commencing January, 2023.
TikTok has launched the Inventory Filter tool in the Ad Manager tool that allows advertiser to select which types of content best align with their brands.
Industry organizations have released guidelines in support of diverse media suppliers. The guidelines follow similar guidance published for buyers in May.
More info about Brand Safety Week 2022, taking place Oct. 31-Nov. 3 in New York City, are out, including early-bird pricing rates that run through July 31.
Brand4News.org is an industry initiative using templates and inclusion lists to help advertisers support news organizations during times of crisis.
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
Trade group leader Erica DeLorenzo has joined the BSI in the newly created Chief Operating Officer role to help lead the organization's growth.
The IAB Tech Lab unveiled its Global Privacy Platform designed to simplify privacy initiatives in jurisdictions worldwide. Public comment is open for 60 days.