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An anonymous post detailing why a company halted ad spending on Twitter is a good call-to-action for brand safety practitioners on every platform.
Industry veteran and BSI CMO Louis Jones assesses the fallout from Elon Musk's takeover of Twitter.
Ben Nowikowski chronicles the rise of the digital revolution and details how brands should approach data and consumer privacy.
US consumers broadly believe that all news content is appropriate for ads, according to the 2022 US Consumer Brand Safety Survey , conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI).
Louis Jones has joined BSI as Chief Marketing Officer. Jennette Offenberg will be BSI’s Brand Safety Officer-in-Residence commencing January, 2023.
TikTok has launched the Inventory Filter tool in the Ad Manager tool that allows advertiser to select which types of content best align with their brands.
Industry organizations have released guidelines in support of diverse media suppliers. The guidelines follow similar guidance published for buyers in May.
More info about Brand Safety Week 2022, taking place Oct. 31-Nov. 3 in New York City, are out, including early-bird pricing rates that run through July 31.
Brand4News.org is an industry initiative using templates and inclusion lists to help advertisers support news organizations during times of crisis.
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.