The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
By creating a response plan for live-stream well ahead of your campaign activity, the focus on brand safety should help enhance engagement and value in your presence on live and live-streamed entertainment platforms.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.
The gaming related ad industry is quickly closing in on being worth $5 billion. Brands looking to explore game advertising should consider the different types available and work with experts in the field.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.
The popularity of online gaming and streaming platforms is opening new avenues for brands to reach their target audience, but it has also raised concerns about the placement of ads next to inappropriate content.