The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.
The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.
Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...
With user experience in mind, live-streaming platforms need to better manage ad frequency and length.
Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety and well-being of LGBTQ people. Implementing technologies that analyze real-time content, sentiment, and audience engagement can help brands make...
Striking the right balance of creator ingenuity and platform guidelines will continue to be a challenge for live-stream environments.
Knowing your partners is a foundational tenet of Brand Safety.
Brands must navigate advertising in mobile gaming at the software level.
Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.
Knowing your partners includes ensuring your partners know each other, and understand the audiences their work is geared towards.