Brand Safety Institute Blog

Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

by Victor Mills on Apr 26, 2024 9:00:00 AM

Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.

In-Game Ads: the Ever-Shifting Frontier

by Victor Mills on Apr 5, 2024 9:00:00 AM

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.

The Gaming Landscape – Advertisers Take Notice

by Victor Mills on Mar 29, 2024 2:49:12 PM

By creating best practices and fostering collaboration between gaming and advertising professionals, the industry can strike the important balance between advertising goals and user satisfaction, ensuring a seamless and immersive experience for gamers...

Cybersecurity & Privacy Concerns Hit Gamers Hard

by Victor Mills on Mar 22, 2024 8:30:00 AM

Recent hacking incidents within the Apex Legends eSports community have sent shockwaves through the gaming world. One potential theory, voiced in numerous YouTube videos on the occurrences, is that the hacks were actually an attempt by the perpetrators...

AI shakes up the Gaming Industry – A Bold New World Ahead

by Victor Mills on Mar 8, 2024 8:30:00 AM

The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.

Navigating Opportunity in the Esports Universe

by Victor Mills on Mar 1, 2024 8:30:00 AM

Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation falter in a post covid world. Done well, the esports realm proves it can captivate audiences and stakeholders alike. By fostering...

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

Esports: Where Advertisers Can Get an Edge in the Digital Age

by Victor Mills on Oct 6, 2023 10:00:00 AM

As the digital age continues to reshape the advertising landscape, esports stands out as a dynamic and promising frontier for brands willing to embrace the future of sports entertainment.

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