Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...

AI  - The Next Economic Boom or the Next Tech Bubble?

by Victor Mills on Sep 1, 2025 1:29:46 PM

For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise, and risk. The advertising ecosystem could inadvertently find themselves in hot water when they simply intended to move business forward...

Fashion Meets Commerce in the Gaming Metaverse

by Victor Mills on Dec 22, 2023 8:00:00 AM

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...

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